- ruchi@stingconsultants.com
- 6, 2/1, De Fonseka Place, Colombo 4, Sri Lanka.
- (+94) 11 494 1670
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out a compelling case for reforming this institution in order for Sri Lankan businesses to be globally competitive.
Ruchi Gunewardene and Lulu Raghavan examines the importance of agility which is all about being adaptive to the rapid changes in the markets, whilst staying true to the core of the brand.
Ruchi Gunewardene examines the importance of defining the brand in a way to enable its employees to believe and live the brand, so as to deliver a superior service
