- ruchi@stingconsultants.com
- 6, 2/1, De Fonseka Place, Colombo 4, Sri Lanka.
- (+94) 11 494 1670
Ruchi Gunewardene, Managing Director of Brand Finance Lanka provides a unique perspective on how to position Sri Lanka Tourism during this global pandemic As the pandemic takes firmer hold across the world with ever-increasing numbers of infections and deaths, the outlook for tourism is bleak. As government’s are forced to implement more severe lock […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka provides insights into how to build strong brands during these difficult times The total value of Sri Lanka’s most valuable brands fell by 4% in the Brand Finance 100 published earlier this year. External forces beyond the control of business primarily led this decline, attributable to […]
Shemara Stephen and Ruchi Gunewardene of Brand Finance provides some insights on what it takes to develop strong brands in a crisis For nearly 3 months now, Sri Lanka has been battling the deadly Covid-19 outbreak that surprised the world with its rapid spread. In addition to loss of lives, this pandemic has posed a […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka explains the need to invest in responsive strategies to build successful brands in a post COVID-19 world The pandemic sweeping through the world is not only a global health threat but its impact on global markets is very real with dire consequences already being felt by the […]
Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka provide a unique analysis to a newly emerging category in Sri Lanka – luxury property destinations. Sri Lanka’s lower middle-income status with a per capita GDP of $4,065 is resulting in a transformational surge in the physical environment through the many construction projects that dot the […]
Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka presents evidence of the robust link that exists between strong brands and shareholder value on the Colombo Stock Exchange For many organizations the brand is an invisible asset that is often not a part of discussions at board meetings. Since the brand is not reflected on […]
Ruchi Gunewardene Managing Director of STING Consultants and Brand Finance Lanka, outlines broader initiatives the industry could adopt to establish the country as an IT hub through the new brand essence After an extensive strategic evaluation around the distinctive capabilities of what Sri Lanka IT / BPM and Knowledge services could offer global markets, a […]
Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka provides an inspirational message to Sri Lankan exporters, based on his sector branding experience A robust export market cannot just evolve without a well thought out national strategy. In most countries there are clear strategic initiatives in place, to ensure a coherent approach to taking local […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants further delves into identifying the advantages that local brands have in order to out-smart global counterparts. The article “Local brands rising” which was published last week in the Daily FT aroused considerable feedback and debate which is worth recounting as it broadens the context […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out the rationale behind what has been a very confusing topic to both financial and marketing people.
