Ruchi Gunewardene, Managing Director of Brand Finance Lanka provides insights into how to build strong brands during these difficult times The total value of Sri Lanka’s most valuable brands fell by 4% in the Brand Finance 100 published earlier this year. External forces beyond the control of business primarily led this decline, attributable to […]
Sri Lanka’s IT and BPM industry recently launched a new brand, with funding from ADB and under the guidance of EDB and PWC; Ruchi Gunewardene and Simon Bell explain the thinking behind the new brand. Sri Lanka’s small scale and limited resources present a challenge when it comes to playing in the global manufacturing arena. […]
Ruchi Gunewardene examines the importance of defining the brand in a way to enable its employees to believe and live the brand, so as to deliver a superior service
Ruchi Gunewardene explains what he means by the age of imagination that we live in and the need to shed old world thinking so as to move into the magical world of experiences.