Ruchi Gunewardene, Managing Director of Brand Finance Lanka provides a unique perspective on how to position Sri Lanka Tourism during this global pandemic As the pandemic takes firmer hold across the world with ever-increasing numbers of infections and deaths, the outlook for tourism is bleak. As government’s are forced to implement more severe lock […]
As this decade comes to a close, Ruchi Gunewardene, Managing Director of Brand Finance Lanka, examines what’s driving a new wave of global Sri Lankan brands and discovers the influence of “Soft Power” for commercial success A country’s economic prosperity and sustainability is often associated with the ownership of powerful brands. Many of the world’s […]
Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka, explores a common dilemma, as to why marketing heads finds it so difficult to get a seat on the Board, and points a way forward In today’s digital world where social media can be used to reach wide audiences and engage with them, reaching […]
Ruchi Gunewardene, the Managing Director of STING Consultants and Brand Finance Lanka identifies a younger breed of entrepreneurs who are using a novel route to reach global markets. A country’s economic prosperity is associated with the ownership of powerful global brands. Look at the world’s most valuable brands and see who owns them. Many […]
The 2016 nation brand report released by Brand Finance in London today, has established that Sri Lanka has moved up in its position relative to last year, by strengthening all of its measurable indicators. Sri Lanka is now ranked 55 having moved 2 places up from last year’s 57th position, with a brand value of US $ 73.9 […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out a compelling case for reforming this institution in order for Sri Lankan businesses to be globally competitive.