Ruchi Gunewardene, Managing Director of Brand Finance Lanka explains the need to invest in responsive strategies to build successful brands in a post COVID-19 world The pandemic sweeping through the world is not only a global health threat but its impact on global markets is very real with dire consequences already being felt by the […]
As this decade comes to a close, Ruchi Gunewardene, Managing Director of Brand Finance Lanka, examines what’s driving a new wave of global Sri Lankan brands and discovers the influence of “Soft Power” for commercial success A country’s economic prosperity and sustainability is often associated with the ownership of powerful brands. Many of the world’s […]
Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka, explores a common dilemma, as to why marketing heads finds it so difficult to get a seat on the Board, and points a way forward In today’s digital world where social media can be used to reach wide audiences and engage with them, reaching […]
Ruchi Gunewardene, the Managing Director of STING Consultants and Brand Finance Lanka identifies a younger breed of entrepreneurs who are using a novel route to reach global markets. A country’s economic prosperity is associated with the ownership of powerful global brands. Look at the world’s most valuable brands and see who owns them. Many […]
Ruchi Gunewardene and Lulu Raghavan examines the importance of agility which is all about being adaptive to the rapid changes in the markets, whilst staying true to the core of the brand.