Shemara Stephen and Ruchi Gunewardene of Brand Finance provides some insights on what it takes to develop strong brands in a crisis For nearly 3 months now, Sri Lanka has been battling the deadly Covid-19 outbreak that surprised the world with its rapid spread. In addition to loss of lives, this pandemic has posed a […]
As this decade comes to a close, Ruchi Gunewardene, Managing Director of Brand Finance Lanka, examines what’s driving a new wave of global Sri Lankan brands and discovers the influence of “Soft Power” for commercial success A country’s economic prosperity and sustainability is often associated with the ownership of powerful brands. Many of the world’s […]
Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka, explores a common dilemma, as to why marketing heads finds it so difficult to get a seat on the Board, and points a way forward In today’s digital world where social media can be used to reach wide audiences and engage with them, reaching […]