Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka provides an inspirational message to Sri Lankan exporters, based on his sector branding experience A robust export market cannot just evolve without a well thought out national strategy. In most countries there are clear strategic initiatives in place, to ensure a coherent approach to taking local […]
Sri Lanka’s IT and BPM industry recently launched a new brand, with funding from ADB and under the guidance of EDB and PWC; Ruchi Gunewardene and Simon Bell explain the thinking behind the new brand. Sri Lanka’s small scale and limited resources present a challenge when it comes to playing in the global manufacturing arena. […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants further delves into identifying the advantages that local brands have in order to out-smart global counterparts. The article “Local brands rising” which was published last week in the Daily FT aroused considerable feedback and debate which is worth recounting as it broadens the context […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants teases out key trends and opportunities for local brands to out smart global counterparts History recorded that Proctor and Gamble’s Ivory soap was the very first brand on which the process of brand management got its start. In 1925, Neil McElroy graduated from Harvard […]
Sri Lanka’s nation brand value stagnates in Brand Finance’s global survey Ruchi Gunewardene, Managing Director of Brand Finance Lanka extracts relevant findings for Sri Lanka from the 2017 Nation Brand report The 2017 nation brand report released by Brand Finance in London last week, shows that Sri Lanka has dropped one place in its rankings […]
Ruchi Gunewardene deliberates on the common branding thread that runs across the country and how it can be leveraged across sectors and businesses.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, alerts marketers on the implications of a growing trend in business.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out the rationale behind what has been a very confusing topic to both financial and marketing people.
Ruchi Gunewardene of Brand Finance Lanka and Lulu Raghavan of Landor Mumbai explain how greater accountability can be built into brand investments.
The 2016 nation brand report released by Brand Finance in London today, has established that Sri Lanka has moved up in its position relative to last year, by strengthening all of its measurable indicators. Sri Lanka is now ranked 55 having moved 2 places up from last year’s 57th position, with a brand value of US $ 73.9 […]