Ruchi Gunewardene examines the importance of partnerships in developing Sri Lankan brands for global markets.
Ruchi Gunewardene examines the importance of defining the brand in a way to enable its employees to believe and live the brand, so as to deliver a superior service
Ruchi Gunewardene and Lulu Raghavan examines the importance of defining the brand and establishing it as a strategic platform, beyond its design considerations and aesthetics.