- ruchi@stingconsultants.com
- 6, 2/1, De Fonseka Place, Colombo 4, Sri Lanka.
- (+94) 11 494 1670
Ruchi Gunewardene, Managing Director of Brand Finance Lanka provides a unique perspective on how to position Sri Lanka Tourism during this global pandemic As the pandemic takes firmer hold across the world with ever-increasing numbers of infections and deaths, the outlook for tourism is bleak. As government’s are forced to implement more severe lock […]
Ruchi Gunewardene and Shemara Stephens of Brand Finance Lanka reviews Sri Lanka’s global standing on innovation and analyses the role of brands Sri Lanka’s innovation performance is captured in WIPO’s latest GII annual report Report recognises importance of brand value for the first time Analysis points to Sri Lanka having significant potential for global brand […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka provides insights into how to build strong brands during these difficult times The total value of Sri Lanka’s most valuable brands fell by 4% in the Brand Finance 100 published earlier this year. External forces beyond the control of business primarily led this decline, attributable to […]
Shemara Stephen and Ruchi Gunewardene of Brand Finance provides some insights on what it takes to develop strong brands in a crisis For nearly 3 months now, Sri Lanka has been battling the deadly Covid-19 outbreak that surprised the world with its rapid spread. In addition to loss of lives, this pandemic has posed a […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka explains the need to invest in responsive strategies to build successful brands in a post COVID-19 world The pandemic sweeping through the world is not only a global health threat but its impact on global markets is very real with dire consequences already being felt by the […]
As this decade comes to a close, Ruchi Gunewardene, Managing Director of Brand Finance Lanka, examines what’s driving a new wave of global Sri Lankan brands and discovers the influence of “Soft Power” for commercial success A country’s economic prosperity and sustainability is often associated with the ownership of powerful brands. Many of the world’s […]
Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka, explores a common dilemma, as to why marketing heads finds it so difficult to get a seat on the Board, and points a way forward In today’s digital world where social media can be used to reach wide audiences and engage with them, reaching […]
Ruchi Gunewardene, the Managing Director of STING Consultants and Brand Finance Lanka identifies a younger breed of entrepreneurs who are using a novel route to reach global markets. A country’s economic prosperity is associated with the ownership of powerful global brands. Look at the world’s most valuable brands and see who owns them. Many […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and Lulu Raghavan, Managing Director of Landor Mumbai provide branding insights to those entrepreneurs who are in the start-up phase of their businesses For entrepreneurs who are looking at starting their own business, “brand” is usually not a priority on their minds. With the many details […]
Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka provide a unique analysis to a newly emerging category in Sri Lanka – luxury property destinations. Sri Lanka’s lower middle-income status with a per capita GDP of $4,065 is resulting in a transformational surge in the physical environment through the many construction projects that dot the […]
