Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka analyze the race to dominate one of the biggest consumer markets – grocery shopping. It’s been a turbulent and challenging couple of decades in developed markets with the physical act of shopping being under threat from online shopping across many categories from grocery to fashion. […]
Ruchi Gunewardene Managing Director of STING Consultants and Brand Finance Lanka, outlines broader initiatives the industry could adopt to establish the country as an IT hub through the new brand essence After an extensive strategic evaluation around the distinctive capabilities of what Sri Lanka IT / BPM and Knowledge services could offer global markets, a […]
Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka provides an inspirational message to Sri Lankan exporters, based on his sector branding experience A robust export market cannot just evolve without a well thought out national strategy. In most countries there are clear strategic initiatives in place, to ensure a coherent approach to taking local […]
Sri Lanka’s IT and BPM industry recently launched a new brand, with funding from ADB and under the guidance of EDB and PWC; Ruchi Gunewardene and Simon Bell explain the thinking behind the new brand. Sri Lanka’s small scale and limited resources present a challenge when it comes to playing in the global manufacturing arena. […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants further delves into identifying the advantages that local brands have in order to out-smart global counterparts. The article “Local brands rising” which was published last week in the Daily FT aroused considerable feedback and debate which is worth recounting as it broadens the context […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants teases out key trends and opportunities for local brands to out smart global counterparts History recorded that Proctor and Gamble’s Ivory soap was the very first brand on which the process of brand management got its start. In 1925, Neil McElroy graduated from Harvard […]
Sri Lanka’s nation brand value stagnates in Brand Finance’s global survey Ruchi Gunewardene, Managing Director of Brand Finance Lanka extracts relevant findings for Sri Lanka from the 2017 Nation Brand report The 2017 nation brand report released by Brand Finance in London last week, shows that Sri Lanka has dropped one place in its rankings […]
Ruchi Gunewardene deliberates on the common branding thread that runs across the country and how it can be leveraged across sectors and businesses.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, alerts marketers on the implications of a growing trend in business.
Ruchi Gunewardene explores consumer’s aspirations in the new world, and what businesses need to do to inspire them.