Ruchi Gunewardene of Brand Finance Lanka and Lulu Raghavan of Landor Mumbai explain how greater accountability can be built into brand investments.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, and Lulu Raghavan, Managing Director of Landor Mumbai, describe how value can be created through a brand led transformation of a business
Ruchi Gunewardene, Managing Director Brand Finance Lanka, explores the power of brands in creating business value
Ruchi Gunewardene and Sarada De Silva explore the regulatory challenges that are faced in order to take indigenous products to global markets.
Ruchi Gunewardene examines the importance of defining the brand in a way to enable its employees to believe and live the brand, so as to deliver a superior service
Ruchi Gunewardene explains what he means by the age of imagination that we live in and the need to shed old world thinking so as to move into the magical world of experiences.
Ruchi Gunewardene explores consumer’s aspirations in the new world, and what businesses need to do to inspire them.