- ruchi@stingconsultants.com
- 6, 2/1, De Fonseka Place, Colombo 4, Sri Lanka.
- (+94) 11 494 1670
Ruchi Gunewardene, Managing Director of Brand Finance Lanka provides a unique perspective on how to position Sri Lanka Tourism during this global pandemic As the pandemic takes firmer hold across the world with ever-increasing numbers of infections and deaths, the outlook for tourism is bleak. As government’s are forced to implement more severe lock […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka explains the need to invest in responsive strategies to build successful brands in a post COVID-19 world The pandemic sweeping through the world is not only a global health threat but its impact on global markets is very real with dire consequences already being felt by the […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, alerts marketers on the implications of a growing trend in business.
The 2016 nation brand report released by Brand Finance in London today, has established that Sri Lanka has moved up in its position relative to last year, by strengthening all of its measurable indicators. Sri Lanka is now ranked 55 having moved 2 places up from last year’s 57th position, with a brand value of US $ 73.9 […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, and Lulu Raghavan, Managing Director of Landor Mumbai, describe how value can be created through a brand led transformation of a business
Ruchi Gunewardene, Managing Director Brand Finance Lanka, explores the power of brands in creating business value
Ruchi Gunewardene and Sarada De Silva explore the regulatory challenges that are faced in order to take indigenous products to global markets.
Ruchi Gunewardene and Lulu Raghavan examines the importance of agility which is all about being adaptive to the rapid changes in the markets, whilst staying true to the core of the brand.
Ruchi Gunewardene and Lulu Raghavan examines the importance of defining the brand and establishing it as a strategic platform, beyond its design considerations and aesthetics.
Ruchi Gunewardene explains what he means by the age of imagination that we live in and the need to shed old world thinking so as to move into the magical world of experiences.
