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What's in a Brand?

 

“…. you provided us with an excellent independent external perspective of where Unilever Sri Lanka stands on key parameters. The recommendations made, when implemented, will certainly help us better leverage the host of good practices already adopted, leading to clear and sustainable business advantage”
Amal Cabraal, Chairman, Unilever Sri Lanka, March 2009,

“this has been of great value to us. We have now realized various aspects of CSR that we can put into place, which we were not aware of before..."
M Raghuraman, Executive Vice President, Brandix Apparel, February 2009

“ ….. the action plans that were suggested to us were simple, specific and straightforward which we can easily implement ………”.
Mega Kularatne, Director Development, MAGA Engineering, February 2009

“ ….. the new brand that was created on your comprehensive strategy enabled us to open doors in international markets…… “
CEO of a leading conglomerate. August 2008

“…. the strategic plan essentially pulled in all the elements that we knew were important, and when integrated together provided us with a clear direction for us to work on. ….. you also showed us an analytical tool which we are now using to ascertain the market attractiveness before we venture in.”
CEO of a Sri Lanka based, global leader of a highly specialized raw material. May 2007.

“…. your diligent, focused approach to building our corporate brand to where it is….. is admirable.”
CEO of a Sri Lanka based exporter which is one of the world’s leading suppliers of packaging material. June 2006

“…You and your team deserve a special appreciation for the strategic vision provided to our company whereby we gained market share…and also bringing our team to focus…”
CEO of a leading FMCG company 12th March 2004

“I have read with interest your strategy…I think you have done very good work.”
Leading Exporter. 26th August 2002

“…every single cent we have invested in building our brand has had a significant return on investment”
Leading blue chip company. 22nd November 2002

 

More endorsements

Case Studies

Click on a title to download its case study.

 

Some of our assignments

ACL
Strategic marketing

Aitken Spence & Co. Ltd.
Corporate branding

Brandix Lanka
Corporate brand strategy

Dialog Telekom
Brand valuation

Dipped Products Limited
Corporate brand strategy

Haycarb
Business strategy

Healthguard Pharmacy
Market analysis, brand strategy & brand creation

Sri Lanka Apparel
Brand Strategy and Development.

Ceylon Cold Stores
Brand architecture

Maliban
Strategic marketing

Nations Trust Bank
Brand strategy

Motha Confectionaries
Strategic marketing and brand repositioning

Printcare
Corporate brand strategy

SAB Miller South Africa
Market entry evaluations

Singer
Brand valuation

Hayleys
Corporate branding

Hayleys Advantis
Brand creation

Heritance
Brand creation

Hemas Consumer Division
Brand strategy and planning process implementation

Union Assurance
Strategic brand planning

Institute of Chartered Accountants of Sri Lanka
Strategic brand development

Finlays
New opportunities assessment

CIC
Corporate branding

Hemas Pharma
Stakeholder engagement

Phoenix Plastics
Brand Strategy

 

 
 
 
 
   

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