• ruchi@stingconsultants.com
  • 18/185A 1/1A, M.E.D Dabare Mawatha, Colombo 5, Sri Lanka.
  • (+94) 11 494 1670

MARKETING & BRAND CONSULTING

PROVIDING SPECIALISED EXPERTISE WITH INDUSTRY INSIGHTS

 

Strategic Marketing

Marketing solutions that help your business deliver greater value.

We work closely with you from the beginning to gain a complete insight to your business, market, customers and competition. We then identify strategic customer related opportunities or solutions to be able to accelerate your business growth. Finally, we set measurable goals to track your brand’s performance ensuring you get measured returns on your marketing investment.

We provide integrated marketing strategies which helps you.

Understanding the issues and opportunities for profitable growth through a fact-based approach

Creating value addition by focusing on the areas which would give the maximum impact for the best returns on your marketing investment

Providing a long term strategic marketing direction to build your business and your brand

Enabling you to track and monitor progress

 
 

Strategic Branding

Branding solutions that help your business deliver greater value.

Within the context of your marketing challenge, we focus on your brand to maximise its value creating potential.

We do so by first reviewing the market in which your brand is operating, exploring the issues and opportunities whilst looking
for strategic solutions.

 

Our Partner

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BRAND SCAN

An intensive learning curve portraying your brand’s behaviour in the market including the surrounding values and perceptions. By identifying the challenges and opportunities on hand to develop your brand, a clear strategy can emerge.

BRAND POSITIONING & CONCEPT

Based on points of consumer relevance, differentiation and credibility of the product or service offering, we develop a  competitive positioning for the brand. Which then leads to expressing the brand concept through a descriptive narration and a visual expression.

BRAND CREATION

We develop the brand assets according to the agreed concept. This may include the brand name and identity, trademark, package design, retail store layout along with activation points.

BRAND ACTIVATION

We set out the basis of activating the brand, including the guidelines related to the use of the trademark and display standards related to packaging. Hence defining how the brand connects with the customers or employees.

 

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