The assignments we have undertaken have added value to our clients through our strategic marketing , branding and CSR initiatives. Our work has delivered results. We have worked on many of Sri Lanka’s blue chip brands which  is testimony to the impact of our work. Our approach to each assignment is unique and is tailored to suit the business requirements. It results in :

• BUILDING REPUTATION & ENHANCING REVENUE
• MOTIVATING EMPLOYEES
• REDUCING COSTS

And thereby,

INCREASING PROFITABILITY

By aligning marketing, branding and CSR to business strategy, companies can:

Build credibility with their customers: by reducing the gap between what their brands claim and what they deliver.

Build customer relevance and empathy and thereby build closer relationships and enhance brand equity.

Create unique points of differentiation by providing reasons to purchase and stronger engagement.

Reduce marketing investments and operational costs through measurement and maximizing ROI through focused accountability.

We hope this website will provide you with some valuable insights on brands in Sri Lanka and how we can help build significant value to your business through the use of strategic marketing, branding and CSR. See role of brands

Corporate Accountability Index : A strategic approach to CSR

The most comprehensive research study on the status of Sri Lankan business’s adoption of accountability practices.

To see previous year’s results click here

Superbrands 2007 & Business Superbrands 2008

This is a cross section of Sri Lanka’s elite brands. The face of successful business, which is currently being used by the BOI to support their country promotions.

These publications are also being used by the Post Graduate Institute (PIM) in the case study assignment in the 2nd year curriculum.