Strategy development & visually expressing the essence of your brand

We take our consulting know-how a step further by offering the capability of crafting the brand itself. We work in partnerships with selected designers and art directors who are able to translate a brand's essence into a moving, powerful expression of the brand.

The process incorporates naming, designing and integrating the brand creation process into the strategy. Combined with the Group's experience in creating sustainable brand strategies, we can produce far-reaching brand identities or even revise existing brands to suite new strategies. We have successfully launched new or re-branded solutions for Healthguard, Heritance, Motha, Aitken Spence as well as Hayleys.

Brand Scan
An intensive learning curve portraying your brand’s behaviour in the market including the surrounding values and perceptions. By identifying the challenges and opportunities on hand to develop your brand, a clear strategy can emerge.

Brand Concept
The brand promise is developed and thus a unique brand positioning. We identify the unique qualities that will distinguish your brand. In fact the creative process results in a defined vision serving as a platform for your brand.

Brand Creation
We develop the brand assets according to the agreed concept. This may include the brand name and identity, trademark, package design, retail store layout along with activation points.

Brand Activation
We set out the basis of activating the brand, including the guidelines related to the use of the trademark and display standards related to packaging. Hence defining how the brand connects with the customers or employees.