• ruchi@stingconsultants.com
  • 6, 2/1, De Fonseka Place, Colombo 4, Sri Lanka.
  • (+94) 11 494 1670

Posts Tagged: "branding"

Ruchi Gunewardene and Shemara Stephens of Brand Finance Lanka reviews Sri Lanka’s global standing on innovation and analyses the role of brands Sri Lanka’s innovation performance is captured in WIPO’s latest GII annual report Report recognises importance of brand value for the first time Analysis points to Sri Lanka having significant potential for global brand […]

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Ruchi Gunewardene, Managing Director of Brand Finance Lanka explains the need to invest in responsive strategies to build successful brands in a post COVID-19 world The pandemic sweeping through the world is not only a global health threat but its impact on global markets is very real with dire consequences already being felt by the […]

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Ruchi Gunewardene, the Managing Director of STING Consultants and Brand Finance Lanka identifies a younger breed of entrepreneurs who are using a novel route to reach global markets.   A country’s economic prosperity is associated with the ownership of powerful global brands. Look at the world’s most valuable brands and see who owns them. Many […]

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Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka provide a unique analysis to a newly emerging category in Sri Lanka – luxury property destinations. Sri Lanka’s lower middle-income status with a per capita GDP of $4,065 is resulting in a transformational surge in the physical environment through the many construction projects that dot the […]

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Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka presents evidence of the robust link that exists between strong brands and shareholder value on the Colombo Stock Exchange For many organizations the brand is an invisible asset that is often not a part of discussions at board meetings. Since the brand is not reflected on […]

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Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka take a look at where Sri Lanka Cricket ranks and the implications of its findings The publication of Sri Lanka Cricket’s annual accounts a few weeks ago, was undoubtedly because it had good results to show the public. It’s a pity that this is not a regular […]

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Ruchi Gunewardene Managing Director of STING Consultants and Brand Finance Lanka, outlines broader initiatives the industry could adopt to establish the country as an IT hub through the new brand essence After an extensive strategic evaluation around the distinctive capabilities of what Sri Lanka IT / BPM and Knowledge services could offer global markets, a […]

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Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka provides an inspirational message to Sri Lankan exporters, based on his sector branding experience A robust export market cannot just evolve without a well thought out national strategy. In most countries there are clear strategic initiatives in place, to ensure a coherent approach to taking local […]

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Sri Lanka’s IT and BPM industry recently launched a new brand, with funding from ADB and under the guidance of EDB and PWC; Ruchi Gunewardene and Simon Bell explain the thinking behind the new brand. Sri Lanka’s small scale and limited resources present a challenge when it comes to playing in the global manufacturing arena. […]

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Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants further delves into identifying the advantages that local brands have in order to out-smart global counterparts. The article “Local brands rising” which was published last week in the Daily FT aroused considerable feedback and debate which is worth recounting as it broadens the context […]

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