Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka provide a unique analysis to a newly emerging category in Sri Lanka – luxury property destinations. Sri Lanka’s lower middle-income status with a per capita GDP of $4,065 is resulting in a transformational surge in the physical environment through the many construction projects that dot the […]
Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka presents evidence of the robust link that exists between strong brands and shareholder value on the Colombo Stock Exchange For many organizations the brand is an invisible asset that is often not a part of discussions at board meetings. Since the brand is not reflected on […]
Ruchi Gunewardene Managing Director of STING Consultants and Brand Finance Lanka, outlines broader initiatives the industry could adopt to establish the country as an IT hub through the new brand essence After an extensive strategic evaluation around the distinctive capabilities of what Sri Lanka IT / BPM and Knowledge services could offer global markets, a […]
Ruchi Gunewardene, Managing Director of STING Consultants and Brand Finance Lanka provides an inspirational message to Sri Lankan exporters, based on his sector branding experience A robust export market cannot just evolve without a well thought out national strategy. In most countries there are clear strategic initiatives in place, to ensure a coherent approach to taking local […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants further delves into identifying the advantages that local brands have in order to out-smart global counterparts. The article “Local brands rising” which was published last week in the Daily FT aroused considerable feedback and debate which is worth recounting as it broadens the context […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out the rationale behind what has been a very confusing topic to both financial and marketing people.
Ruchi Gunewardene of Brand Finance Lanka and Lulu Raghavan of Landor Mumbai explain how greater accountability can be built into brand investments.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, and Lulu Raghavan, Managing Director of Landor Mumbai, describe how value can be created through a brand led transformation of a business
Ruchi Gunewardene, Managing Director Brand Finance Lanka, explores the power of brands in creating business value
Ruchi Gunewardene and Sarada De Silva explore the regulatory challenges that are faced in order to take indigenous products to global markets.