Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka take a look at where Sri Lanka Cricket ranks and the implications of its findings The publication of Sri Lanka Cricket’s annual accounts a few weeks ago, was undoubtedly because it had good results to show the public. It’s a pity that this is not a regular […]
The 2016 nation brand report released by Brand Finance in London today, has established that Sri Lanka has moved up in its position relative to last year, by strengthening all of its measurable indicators. Sri Lanka is now ranked 55 having moved 2 places up from last year’s 57th position, with a brand value of US $ 73.9 […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out a compelling case for reforming this institution in order for Sri Lankan businesses to be globally competitive.
Ruchi Gunewardene and Lulu Raghavan examines the importance of agility which is all about being adaptive to the rapid changes in the markets, whilst staying true to the core of the brand.