Ruchi Gunewardene of Brand Finance Lanka and Lulu Raghavan of Landor Mumbai explain how greater accountability can be built into brand investments.
Ruchi Gunewardene examines the importance of partnerships in developing Sri Lankan brands for global markets.
Ruchi Gunewardene and Lulu Raghavan examines the importance of agility which is all about being adaptive to the rapid changes in the markets, whilst staying true to the core of the brand.
Ruchi Gunewardene examines the importance of defining the brand in a way to enable its employees to believe and live the brand, so as to deliver a superior service
Ruchi Gunewardene and Lulu Raghavan examines the importance of defining the brand and establishing it as a strategic platform, beyond its design considerations and aesthetics.
Ruchi Gunewardene explains what he means by the age of imagination that we live in and the need to shed old world thinking so as to move into the magical world of experiences.