Ruchi Gunewardene, Managing Director of Brand Finance Lanka and Lulu Raghavan, Managing Director of Landor Mumbai provide branding insights to those entrepreneurs who are in the start-up phase of their businesses For entrepreneurs who are looking at starting their own business, “brand” is usually not a priority on their minds. With the many details that […]
Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka provide a unique analysis to a newly emerging category in Sri Lanka – luxury property destinations. Sri Lanka’s lower middle-income status with a per capita GDP of $4,065 is resulting in a transformational surge in the physical environment through the many construction projects that dot the […]
Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka analyze the race to dominate one of the biggest consumer markets – grocery shopping. It’s been a turbulent and challenging couple of decades in developed markets with the physical act of shopping being under threat from online shopping across many categories from grocery to fashion. […]
Ruchi Gunewardene and Aliakber Alihussain of Brand Finance Lanka presents evidence of the robust link that exists between strong brands and shareholder value on the Colombo Stock Exchange For many organizations the brand is an invisible asset that is often not a part of discussions at board meetings. Since the brand is not reflected on […]
Ruchi Gunewardene Managing Director of STING Consultants and Brand Finance Lanka, outlines broader initiatives the industry could adopt to establish the country as an IT hub through the new brand essence After an extensive strategic evaluation around the distinctive capabilities of what Sri Lanka IT / BPM and Knowledge services could offer global markets, a […]
Sri Lanka’s IT and BPM industry recently launched a new brand, with funding from ADB and under the guidance of EDB and PWC; Ruchi Gunewardene and Simon Bell explain the thinking behind the new brand. Sri Lanka’s small scale and limited resources present a challenge when it comes to playing in the global manufacturing arena. […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants teases out key trends and opportunities for local brands to out smart global counterparts History recorded that Proctor and Gamble’s Ivory soap was the very first brand on which the process of brand management got its start. In 1925, Neil McElroy graduated from Harvard […]
Sri Lanka’s nation brand value stagnates in Brand Finance’s global survey Ruchi Gunewardene, Managing Director of Brand Finance Lanka extracts relevant findings for Sri Lanka from the 2017 Nation Brand report The 2017 nation brand report released by Brand Finance in London last week, shows that Sri Lanka has dropped one place in its rankings […]
Ruchi Gunewardene deliberates on the common branding thread that runs across the country and how it can be leveraged across sectors and businesses.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out the rationale behind what has been a very confusing topic to both financial and marketing people.