Sri Lanka’s nation brand value stagnates in Brand Finance’s global survey Ruchi Gunewardene, Managing Director of Brand Finance Lanka extracts relevant findings for Sri Lanka from the 2017 Nation Brand report The 2017 nation brand report released by Brand Finance in London last week, shows that Sri Lanka has dropped one place in its rankings […]
Ruchi Gunewardene deliberates on the common branding thread that runs across the country and how it can be leveraged across sectors and businesses.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, alerts marketers on the implications of a growing trend in business.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out the rationale behind what has been a very confusing topic to both financial and marketing people.
Ruchi Gunewardene of Brand Finance Lanka and Lulu Raghavan of Landor Mumbai explain how greater accountability can be built into brand investments.
The 2016 nation brand report released by Brand Finance in London today, has established that Sri Lanka has moved up in its position relative to last year, by strengthening all of its measurable indicators. Sri Lanka is now ranked 55 having moved 2 places up from last year’s 57th position, with a brand value of US $ 73.9 […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, and Lulu Raghavan, Managing Director of Landor Mumbai, describe how value can be created through a brand led transformation of a business
Ruchi Gunewardene, Managing Director Brand Finance Lanka, explores the power of brands in creating business value
Ruchi Gunewardene and Sarada De Silva explore the regulatory challenges that are faced in order to take indigenous products to global markets.
Ruchi Gunewardene examines the importance of partnerships in developing Sri Lankan brands for global markets.