Ruchi Gunewardene of Brand Finance Lanka and Lulu Raghavan of Landor Mumbai explain how greater accountability can be built into brand investments.
The 2016 nation brand report released by Brand Finance in London today, has established that Sri Lanka has moved up in its position relative to last year, by strengthening all of its measurable indicators. Sri Lanka is now ranked 55 having moved 2 places up from last year’s 57th position, with a brand value of US $ 73.9 […]
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, and Lulu Raghavan, Managing Director of Landor Mumbai, describe how value can be created through a brand led transformation of a business
Ruchi Gunewardene, Managing Director Brand Finance Lanka, explores the power of brands in creating business value
Ruchi Gunewardene and Sarada De Silva explore the regulatory challenges that are faced in order to take indigenous products to global markets.
Ruchi Gunewardene examines the importance of partnerships in developing Sri Lankan brands for global markets.
Ruchi Gunewardene, Managing Director of Brand Finance Lanka, sets out a compelling case for reforming this institution in order for Sri Lankan businesses to be globally competitive.
Ruchi Gunewardene and Lulu Raghavan examines the importance of agility which is all about being adaptive to the rapid changes in the markets, whilst staying true to the core of the brand.
Ruchi Gunewardene examines the importance of defining the brand in a way to enable its employees to believe and live the brand, so as to deliver a superior service
Ruchi Gunewardene and Lulu Raghavan examines the importance of defining the brand and establishing it as a strategic platform, beyond its design considerations and aesthetics.